A Creative Journey Rooted in Art & Culture
Growing up in New York City, Elfida was surrounded by art, music, and fashion. She studied Arts and Science at New York University and continued at the New York Institute of Technology. After 9/11, she launched one of FiDi’s first gourmet internet cafés before moving into tech as a QA Manager and Strategic Analyst at a NYC startup.
Her family’s legacy shaped her vision: a father with 20 years in luxury jewelry at Rolex and a passion for antique clocks; a mother who owned a renowned bridal atelier in Lebanon and introduced her to couture techniques. Travel, estate sales, and museums inform the eclectic palettes and refined details of her work.